12/6/2023 0 Comments Adobe mail designerThe benefits of a good email marketing strategy.In this email marketing guide, you'll learn about: Whether you’re knowledgeable or a novice, everything you need to learn about email marketing today is right here in this post. Now, with customer interaction increasingly virtual, workforces growing more remote, and digital experiences at the heart of modern business, email marketing is as valuable as ever. During the peak of the COVID-19 pandemic, with more people at home and on their devices, email helped marketers connect with consumers. While not new, email marketing is constantly evolving, with changing technological tools, customer expectations, and business strategies. Depending on your email provider, you may need to enable HTML formatting.Everything you need to know about email marketingĮmail marketing is a powerful channel that is highly effective, widely used, and generates a significant return on investment. You can paste the copied HTML code into the message body of a new email. Press "Ctrl-A" to select all of the HTML code and then press "Ctrl-C" to copy the code to your system clipboard. )." Locate the HTML document you exported in InDesign, select the document and then click the "Open" button. Click the file type drop-down box and then select "All Files (. Press the "Windows" button, enter "notepad" and then press "Enter" to open Notepad.Ĭlick "File" and then "Open…," or press "Ctrl-N," to open the Open dialog. A preview of your document will automatically load in a new browser window. Delete all of the text in the "File Extension" field.Ĭlick the "OK" button to export your document as HTML. Make sure this path matches the path where the images you inserted are stored. For example, the "images" folder in the root directory of your organization's website. Click the drop-drown box next to "Copy Images" and then click "Link To Server Path." Enter the server path for the Web directory where your images are stored. Click the drop-down menu next to "Save As Type," select "HTML" and then click "Save" to open the HTML Export Options dialog.Ĭlick "Image" from the navigation box. Open the document you wish to convert to an email message in Adobe InDesign.Ĭlick "File," and then "Export…," or press "Ctrl-E," to open the Export dialog. For example, mention any company copyright information, trademarks, unsubscribe links, etc.Ĭlick "File," "Save," or press "Ctrl-S," to save a copy of your InDesign document. Use the font tools in the top text toolbar to adjust the size of your characters.Įnter additional footer text into the bottom rectangle. Enter the text for your email message into this field. It is a good idea to use a light background for the body rectangle, or leave the body without a background, to enhance the readability of your newsletter.Ĭlick the "Type Tool," which resembles the letter T, or press "T" and then click on the body rectangle of your document. Insert any additional images into the body and footer of your document. Right-click on the image, mouse over "Fitting" and then click "Fit Content Proportionally," or press "Alt-Shift-Ctrl-E" to fit the image proportionally into your header rectangle. For example, use your company's letter head, logo or stationary image. It is recommended that you only use a few images in your email to limit the size of your message. Click "File," and then "Place…," or press "Ctrl-D" to open the Place dialog.Įnter an image's public URL path into the "File Name" field and then click "Open." Any images you include in your email will need to be hosted online in order to display in a recipient's email client. For example, create rectangles that cover the top 200 pixels, the center 600 pixels and then the bottom 100 pixels spanning to the left and right margins.Ĭlick the "Selection Tool," or press "V," and then click your header rectangle to select it. Click "OK" again to open your new document.Ĭlick the "Rectangle Tool," or press "M", and then use your mouse to draw three connecting rectangles to represent the header, body and footer layout of your email message. Click the drop-down menu next to "Intent" and then select "Web." Click the drop-down menu next to "Page Size" and then select "Custom…" Enter "500 px" in the field next to Width, and "900 px" in the field next to Height.
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